Our mission

To stop the exploitation of wild animals as pets and the underlying animal trafficking, which threatens whole species and their environment.

We hope to achieve our mission through following measures:

  • Raise awareness towards the underlying problems of keeping wildlife as pets.
  • Inform internet users how harmful a simple like, share or positive comment on a video can be for a whole species.
  • Make internet users stop liking/ sharing wildlife as pets videos.
  • Motivate internet users to spread the message and be active life-savers for whole species.
  • Make Facebook and YouTube (and ultimately all other platforms) ban videos showing wildlife as a pet.